The Ultimate B2B Sourcing Guide to Garden Furniture in 2026

The global garden furniture market is continuously growing in market capitalization and is expected to grow to $69.13 billion by 2035. So as a retailer or wholesaler of garden furniture, how should you source products for higher returns in 2026? You can check out this guide.

Market Overview &B2B Buyer Trends

The global horticultural furniture market is in a phase of steady growth and is expected to reach a market value of USD 55.92 billion by 2026. The market growth is primarily driven by the continuous increase in consumer investment in outdoor living spaces.

A stable general trend is that after the epidemic, people are more inclined to expand their home space outdoors to create a comfortable and beautiful outdoor leisure and entertainment space, more integrated into the natural environment, and enjoy the natural scenery.

Therefore, wholesalers should pay attention to several key points when purchasing: First, the demand for environmentally friendly and sustainable materials has increased significantly among end consumers, and consumers are more inclined to use products made from legally harvested wood or recyclable plastics. Secondly, you should pay more attention to the business method of online sales. Online shopping has become the main way for most people to buy furniture. Third, a modular and compact design will be more in line with the needs of end consumers and meet the characteristics of limited urban space.

In terms of regional distribution, North America holds about 27% of the market share (about $14.2 billion), with a CAGR of 3.5%. The European market accounts for about 25% of the share.

Key Garden Furniture Categories & Use Cases

Gardening furniture can be divided into four categories according to materials: metal, wood, plastic and textiles, each with its own unique market positioning and applicable scenarios.

In terms of market share, metal furniture accounts for about 40% of total sales and is favored for its high durability and the need for elegant metal frames. Wooden furniture accounts for about 30% of the market share, and its natural beauty and high-quality characteristics are loved by consumers. Plastic and textile furniture accounted for 18% and 12% of the market share, respectively.

According to the usage scenario, gardening furniture can be divided into two major areas: residential and commercial. Residential furniture is mainly used in small places such as private gardens. Consumers are also more focused on personalized design. Commercial uses include hotels, restaurants, where garden furniture is a public good, and consumers are more concerned about wear resistance and practicality for daily use.

In depth analysis of consumer needs, horticultural furniture can be configured around four core usage scenarios: horticultural planting, daily leisure, gourmet cooking and holiday gatherings. Each scenario has its own specific product needs, such as horticultural planting scenarios require tools such as flower stands and flower pots; Daily leisure requires outdoor sofas, rattan chairs, umbrellas and other facilities.

Consumer portraits show that the buyers of gardening furniture are becoming younger, accounting for 35% of consumers over 35 years old and 29% of consumers aged 18-34. These young consumers pay more attention to product performance, safety, environmental protection and energy saving.

Global Sourcing Comparison

The European and American markets occupy an important position in the global procurement of horticultural furniture. The North American market holds a 27% share, while the European market accounts for about 25%. Consumer demand for outdoor furniture continues to grow in both regions, but there are differences in specific preferences.

The growth of the market in North America is primarily due to the rising consumer demand for durable and aesthetically pleasing outdoor furniture. American consumers often prefer larger-sized furniture for furnishing their spacious patios, while paying more attention to the durability of their products, preferring products that can adapt to various weather conditions.

The European market is more focused on sustainability and environmentally friendly materials. Consumers have high requirements for the environmental friendliness of products, which is also driving manufacturers to adopt green production technologies and circular economy models.

The total size of the European DIY, home furnishing and horticulture market reached 368 billion euros, of which the online market size was 66 billion euros, accounting for 17% of the overall market. Cross-border e-commerce sales reached 21.6 billion euros, accounting for 32.8% of the online market.

Role of Trading Companies in Supply Chain Optimization

The supply chain of gardening furniture starts from the procurement of raw materials, goes through manufacturing, processing, distribution, and finally reaches consumers. In this chain, trading companies play a crucial role as "linkers".

As a trading company, we understand that wholesalers often face many challenges when facing factory purchases directly, such as communication barriers, differences in quality standards, minimum order quantity requirements for order quantities, strict payment terms, and complex logistics arrangements. They not only increase procurement costs but also pose unnecessary risks.

Specialized trading companies can create multiple values for wholesalers by integrating resources and optimizing processes.

As a professional gardening tool sales company, Scarecrow Garden Supplier has a unique sourcing model that creates a significant value advantage for wholesaler partners.

Our company works with more than 200 factories, which means that cooperative wholesalers and retailers can access a wide range of products through one channel. You can source classic wooden tables and chairs with modern metal furniture, or practical parasols and garden decorations. This one-stop purchasing experience not only saves time and effort but also ensures the uniformity of product style and stable quality.

Professional suppliers can understand what the focus of procurement is. Supply chain stability is another of our core strengths. In the face of global supply chain uncertainty, distributed supply can effectively reduce the risk of single factory shutdowns or logistics disruptions. Even if there is a problem in one region or factory, it can quickly switch to other supply sources to ensure orders are delivered on time.

Conclusion

As sustainability continues to drive consumer purchasing decisions, it's important to focus not only on materials but also on the tools and accessories that complement outdoor furniture. For instance, garden clips, which are both professional and sustainable, are becoming a top trend in the wholesale market. Learn more about how these items can enhance your retail profits in 2026’s Top Wholesale Trend: Why Professional & Sustainable Garden Clips Boost Retail Profits.

While the global horticultural furniture market is moving forward at a steady pace, the proportion of cross-border e-commerce in the European online market has accounted for 32.8% and is expected to grow to 34% by 2026. Behind this figure is not only the expansion of the market, but also the change in the way procurement is done - professional trading companies are reshaping the value of the supply chain through digital tools. If you are looking for a reliable partner, welcome to contact Scarecrow Garden Supplier Co., Ltd.